About PLAY DMF

Anshul Garg

Founder & CEO

Company Overview

Founder & Vision Founded by Anshul Garg, who transitioned from entrepreneur and singer to music powerhouse with his original label Desi Music Factory (DMF) in 2016 and later Play DMF. His goal: elevate Indian music to global prominence.

Hits & Milestones

Yimmy Yimmy - A cross-cultural Afro‑pop collaboration featuring Shreya Ghoshal, French artist Tayc, and Jacqueline Fernandez in the video. A vibrant mix of R&B, Afrobeats, and Indo‑pop, released under Play DMF and Virgin Music Group.

Guli Mata - A massive global crossover featuring Moroccan star Saad Lamjarred and Shreya Ghoshal—surpassing 338 million YouTube views

Besos - Another recent track from Play DMF (2025), further showcasing the label's output and international flair

Film Soundtracks - PlayDMF produced the Bollywood film Selfiee’s soundtrack, achieving over 200 million streams and 400 million YouTube views

Reach & Recognition

Massive YouTube Presence Play DMF’s YouTube channel boasts over 6.3 million subscribers and 3.1 billion total views—a testament to its audience engagement

Industry Accolades

Anshul won the Iconic Gold Award 2024 for Best Producer (Non-Film) for Guli Mata

Named in Entrepreneur Magazine’s “35 Under 35” (2022) for rapid success

Creative & Strategic Edge

Hands-On Leadership Anshul Garg remains entrenched in every creative facet—from A&R to songwriting and production—ensuring a distinctive, market-savvy output

Innovative International Collaborations With bold ventures spanning Arabic, French, Moroccan, and Afrobeats styles, Play DMF continuously explores new sounds, adapting to evolving global trends.

Brand Identity: DMF PLAY PRIVATE LIMITED

Play DMF represents a bold evolution from domestic hit factory to a global music brand. Its identity is built on:

Cultural fusion: Seamlessly blending Indian melodies with global genres.

Talent spotlight: Tailoring unique collaborations (e.g., Shreya with Tayc, Saad).

Creative control: Leadership deeply rooted in musical craftsmanship.

Global network: Worldwide appeal through strategic partnerships (Virgin as flagship).

In Summary

DMF PLAY PRIVATE LIMITED (Play DMF) is not just a hit-making label—it’s a visionary platform pushing Indian music onto the world stage. With award-winning tracks, prolific collaborations, and a powerful global tie-up, they’re shaping the future of international music from Mumbai.